Sleak is an AI Coach for wholesale and distribution sales forces. Reps build provable product and pricing knowledge with the Knowledge Coach and practice the conversations that protect margin — the online price objection, the price-increase call, the private-label pitch — in realistic voice-based AI-Roleplays, scored against your own Standard of Excellence. It reaches every rep in every region, and it captures what your veterans know before they retire.
The conversations that decide your year
You know these moments. A customer holds up his phone: "I found the same part online, 12 percent cheaper." A craft business that has ordered from you for 20 years gets your price-increase letter, and now the owner is on the line. The annual terms negotiation with a key account opens with a demand for two more points. A counter conversation ends with the one item on the list, when the job clearly needed five more. The new private-label line sits in the catalog because nobody on the road can pitch it against the A-brand.
Every one of these conversations moves margin, and each one is won or lost in minutes. Meanwhile the people who handle them best, the veterans who know every product and every customer, are heading toward retirement. Their knowledge is not in your ERP. It is in their heads.
Why one sales meeting a year cannot fix it
A field force spread across regions meets a few times a year. Product training arrives as a catalog or a slide deck, not as a conversation. Ride-alongs are the best coaching you have, and they do not scale past a handful of reps per manager. So veterans run on routine, new hires learn by trial and error on real customers, and the gap between your best rep and your average one stays exactly where it is.
- Product training is a catalog PDF
- Knowledge verified in dialogue, rep by rep
- Hard conversations practiced on real customers
- Practiced in AI-Roleplays first, scored every time
- Coaching happens on the annual ride-along
- Coaching available every week, wherever the rep is
- New hires shadow whoever has time
- A Development Program with defined Training Scenarios
- Veteran knowledge retires with the veteran
- Captured in the Knowledge Repository, coached to the next generation
How wholesalers use Sleak
You define an Initiative: what your force must provably know and be able to do. The Knowledge Coach builds and verifies the KNOW in personal dialogue. AI-Roleplays rehearse the DO against realistic virtual customers, evaluated against a Scorecard you set. Three Initiatives pay back fastest in wholesale.
Price and terms discipline across the field force
Reps practice holding margin under pressure until it is reflex.
Training Scenarios: Found it cheaper online (the customer with the competitor price on his phone) and The price-increase call (delivering an increase to a 20-year customer without losing the account).
Product range and private-label launch readiness
New lines and promotions land as verified knowledge, then as a rehearsed pitch, before the first customer visit.
Training Scenarios: The private-label switch (moving a loyal customer off the A-brand) and The cross-sell moment (turning the one-item order into the whole job).
Onboarding and knowledge transfer
Your veterans' product and customer knowledge goes into the Knowledge Repository, and new hires practice against it from day one instead of burning real accounts.
Training Scenario: The first solo visit (a skeptical long-term customer testing the new rep).
Training on the customer under very realistic conditions, without burning the customer. Very realistic, authentic preparation with almost-real scenarios. You could forget it is an AI.
Field sales rep at a leading trade goods wholesaler (pilot) (translated from German)
What reps say
Field reps are the hardest audience for any training. Here is what they said after piloting Sleak:
The effect of practicing conversations like these, and getting reflected back what you can improve.
Field sales rep at a German electrical wholesaler (pilot) (translated from German)
To simply become more confident. Less talking, more practicing precision.
Field sales rep at a German electrical wholesaler (pilot) (translated from German)
Practice is private by default: reps train without an audience, and leaders see aggregate progress against the standard, not recordings of every fumble.
